Ham Yard Hotel isn’t just the latest Firmdale hotel Opened since June 2014 but it’s also the greatest and the Firmdale’s most ambitious project to date. Until recently, Ham Yard was one of the last few remaining undeveloped corners of Soho, a bombsite since the Great War. But the new flagship hotel of Firmdale Hotels sets in the heart of bustling Soho made a redevelopment of this little side street in the “urban village ”Soho. Interiors are designed by Kit Kemp which is known with striking with many bold colors, wide stripes; patterns and design furniture that gave the hotel a quirky character. The hotel features 91 individually designed bedrooms and suites varying from 31 to 145 sqm, 24 apartments, 13 individual specialist stores, an airy restaurant, courtyard, bar with outdoor dining and drinking, rooftop garden, theater and its very own little four-lane bowling alley in the basement. As well as a sumptuous drawing room, library and orangery, Spa and Gym, a 188-seat theater, private event rooms and an original 1950s bowling alley imported from Texas. To top it off there is a leafy rooftop garden with sweeping views across the London Soho skyline. Ham Yard is not just a hotel but a destination. Stay a day or two at the new luxury boutique hotel Ham Yard in London which is seven of London’s loveliest boutique hotels where the service will be first-rate thus it’s more or less impossible to spend the night without feeling like a celebrity guest yourself. F or reservation see booking .com