This Knightsbridge hotel is a ‘chic B&B’ part of the Firmdale Hotels group created for style-conscious travelers on moderate; it prides itself on being a welcome alternative to stuffy expensive hotels in central London. It’s fabulously located in the heart of Knightsbridge just around the corner from London’s premier shopping, sandwiched between fashionable Beauchamp Place and Harrods, with Harrods, Harvey Nichols and the international designer shops of Sloane Square just a minutes’ walk away and many of the city’s top theaters and museums close at hand. Its style is modern English and all 44 beautiful bedrooms and suites have been individually designed by Kit Kemp in her fresh, modern English style all come equipped with Wi-Fi , flat screen television and iPod docking stations, telephone, fax, modem, mini bar and safes. There’s no restaurant but a well-chosen 24 hours room service menu is available as you won’t mind, though, as you’re here to enjoy the neighborhood, not the lobby knowing that a great variety of London’s top bistorts, bars and restaurants are just around the corner . Built in the early 1800s as a private town house, the Knightsbridge has been updated and designed by Firmdale hotels owner with such lux touches. This hotel is very much about the little details that make a stay luxurious and relaxed.